Inside the business of graphic design By Catharine M. Fishel
Share the insights of today's most legendary graphic designers as they revealhe best-kept secrets (and failures) of their business lives! Based onne-on-one interviews with over 60 graphic design business owners, Inside theusiness of Graphic Design casts a precise and realistic light on the risks,equirements, and rewards of running a creative and successful designusiness. Six sections discuss the entire cycle of business ownership,ncluding goal setting, finding the right management style, cooperating withmployees, triggering growth, and even rethinking whether to stay with theusiness or move on. Whether you dream of setting up a small studio or haveeen on your own for years, this provocative guide is an important source ofuccess strategies for every graphics professional.
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