As agencies viciously compete for the Peter Glen Award for Public Service, UNO announces a victory.
UNO “Branding for the New Majority” has added to its list of accomplishments the prestigious Peter Glen Special Award for Public Service awarded by the Retail Advertising & Marketing Association for 2004. RAMA sponsors several competitions and the winners are announced at the annual Retail Advertising Conference (RAC). RAMA, which also belongs to the National Retail Federation, “is a trade association of retail marketing and advertising professionals, plus their counterparts on the agency, media and service-provider sides of the business.” RAC is the annual conference held by RAMA that boasts that it is the “largest single gathering of retail marketing and advertising executives in the industry today.” The Peter Glen Award “recognizes companies who demonstrate a strong commitment to their community, nation or world,” and is highly prized in the retail industry.
UNO won the competition with its Chicano Art Exhibit. This traveling art gallery is presented by Target and displays the personal art collection of Cheech Marin. The focus of the exhibit is to celebrate the history and contributions of Chicano culture. The exhibit began its journey in 2001 after it embarked from San Antonio, and its itinerary includes 15 cities within a span of five years.