Wednesday, July 15, 2009

UNO presenting at MN American Marketing Association

Speech Topic: Authentic Mexican Festivities: Grassroots Marketing.

Experiential marketing can have a tremendous and powerful impact on Mexican consumers away from home. It evokes meaningful experiences providing a nostalgic emotional connection with cultural influences of authentic flavors, sights and sounds. Fitch will discuss how to engage and effectively deliver branding communications and experience design to tell an authentic story.

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