Tuesday, July 14, 2009

Luis Fitch presenting at SEGD Annual Conference

What is the “Hispanic market,” and what will it mean for designers in the coming decades? There is plenty of folklore, myth, and stereotype surrounding this elusive but increasing significant market sector. Luis Fitch, co-founder ofUno, a Hispanic branding agency, will help demystify the notion of designing across cultures and show how ethnographic tools such as consumer profiling can be used to create designs that are culturally relevant.


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