Tuesday, July 14, 2009

UNO Celebrates Hispanic Marketing With A 'Stereotype'

UNO Celebrates Hispanic Marketing With A 'Stereotype'

PR Newswire

MINNEAPOLIS, Sept. 27 /PRNewswire/ -- Luis Fitch, founder of UNO Branding for the new majority, Minnesota's first and only Hispanic branding agency, will celebrate the firm's five year anniversary with an exhibit of its corporate and community pro bono communications work. The exhibit is cleverly entitled "Stereotype."

Fortune 500 clients and Hispanic organizations hire UNO to help them effectively serve the Hispanic market. Fitch was raised in Mexico and studied at the prestigious Art Center College of Design in Los Angeles, so is able to provide first-hand insight to the special nuances required to successfully target Hispanic audiences. The U.S. Hispanic population now numbers approximately 39 million and is clearly the fastest growing U.S. market in both population and buying power. This cultural trend is prompting many corporations and organizations to begin exploring ways to reach the Hispanic market -- domestically and internationally.

Fitch will showcase several UNO corporate and cultural Hispanic marketing projects to illustrate effective Latino communications -- a colorful, vivid and expressive exhibit. It will be open every day, 8:30 a.m. - 6:00 p.m., from October 4-13, at the Mira Gallery in the Instituto de Cultura y Educacion (4137 Bloomington Ave. S.; Minneapolis, MN 55407). Mr. Fitch will host a special reception on Sunday, October 10, from 6:00 - 10:00 p.m., to allow patrons to meet with the UNO design team and discuss its approach to Hispanic communication assignments.

UNO's "Stereotype" exhibit will coincide with the opening of Cheech Marin's touring Chicano art exhibit in Minneapolis. Target commissioned UNO to create all branding communications for the Chicano exhibit two years ago (at the tour's inception). That work will be featured in the Stereotype exhibit.


UNO "Branding for the new majority" is an award-winning Hispanic agency based in Minneapolis. It is the only branding communication firm that specializes in helping Fortune 500 companies reach the Hispanic market. The firm provides a wide range of communication design services to a number of large corporate, governmental and nonprofit clients. It is certified as being minority owned and operated and its staff is bilingual and bicultural.

For more information or to obtain an image of the exhibit, contact Carolina Ornelas at 612.874.1920 ext. 2 or go to http://www.unoonline.com/ . UNO Branding for the new majority

Web site: http://www.unoonline.com/

Source: PR Newswire

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