UNO Hispanic Branding Puts "Posadas" Back Into Christmas Celebration for Frito-Lay/GAMESA

Minneapolis·December 14, 2007/PR Newswire/—UNO Hispanic Branding, an industry-leading Hispanic/Latino packaging and promotion agency based in Minneapolis, MN is promoting the Mexican traditional celebration "Posadas". UNO designed 3 holiday packages and free CD gift in-pack promotion for GAMESA, Frito-Lay, Inc. owned by PepsiCo (NYSE:PEP).

"The thematic artistic designs for each of the three packages were inspired by images of "Posadas", a Mexican 9-day Christmas celebration," said Luis Fitch, Owner and Creative Director of UNO. Included in each of the three packaged cookies is a free CD with traditional folkloric holiday songs. This visual and audio "gift" resonates strongly with the target market by making a nostalgic connection with Mexican-Americans of all ages when celebrating Christmas.

By bringing the memories of Posadas to their target market in the United States, UNO joins in celebrating Christmas in the Mexican tradition. This strategy provides consumers a means to share their faith and celebration during the holiday season, while experiencing a part of their culture they shared with their families growing up. While the target market is focused on Mexican-Americans, the packages will be sent to thousands of retail stores across the country. Therefore, the general market will also have the opportunity to appreciate the design's commitment to honoring Hispanic traditions.

About UNO Branding for the New Majority:

UNO (www.unoonline.com) is a brand strategy and design firm that guides retailers, brand owners and manufacturers to optimize retail results specifically focusing on the Hispanic Latino consumer market. Principal and Creative Director Luis Fitch is one of the most esteemed and sought after Latino creative directors. With over twenty years of experience, UNO offers a service-oriented approach that is smart and passionate, an award winning multi-cultural staff of retail-savvy designers, trend consultants and strategists.