Friday, January 15, 2010

Luis Fitch presenting at AIGA San Diego's 15th Annual Y-Conference.

Two Day Conference to Focus on Cross-Disciplinary
SHIFT within the Design Industry San Diego, CA (January 2010) – AIGA San Diego, the
professional association for design, will host the 15th annual Y-Conference March 26-27, 2010 at the
Joan B. Kroc Center for Peace & Justice at the University of San Diego. The event is is expected to attract
over 400 design professionals from the west coast and around the country.
“Our industry is experiencing a cross-disciplinary SHIFT that will forever change the way we work,” says
Angela Hill, co-chair of the Y-Conference. “The focus of the 2010 event is how design professionals can
adapt and respond to this new set of rules and what it means for the future.”
Ric Grefe, the Executive Director of AIGA National will moderate the conference, which includes a
distinguished lineup of design professionals. Among them are Jakob Trollbaeck, founder of the
internationally renowned brand and motion design giants Trollbaeck+Company and Phil Hamlett, founder
of Compostmodern and the driving force behind the AIGA National Center for Sustainable Design.
The interactive format and affordable pricing of the Y-Conference add to the event’s appeal. Early
registration rates start at about $350 for AIGA members - significantly less than similar events that typically
demand rates ranging from $800 -$3500. Register by January 31, 2010 to receive the greatest discount.
The Y-Conference was originally created in response to the HOW Conference. “Equipping designers with
cutting-edge tools and tactics is an invaluable component of design execution” says Hill.
“The Y-Conference examines the trends in design principles and process that are shaping –
and re-shaping – the industry. We build on the HOW by focusing on the WHY.”
The scenic, coastal location and year-round forecast of a mild 72 degrees also doesn’t hurt. The event
attracts a diverse attendee base with about 60% of registrants traveling from outside of California. In recent
years Y-Conference attendance has grown to include satellite “lounge” venues that offer a laid-back, casual
atmosphere and impressive multimedia capabilities that ensure attendees don’t miss a moment of the
To register online or learn more visit the Y-Conference Web site at:, e-mail or call 619.233.5470.

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